Encouraging the Encouragers

The Power of an "Airplane Book" for Speakers & Coaches


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In this specialPhilosophy Friday episode, hostMitch Matthews dives into a powerful mindset shift and tactical strategy for speakers, coaches, and content creators looking to make more impact, gain traction, and generate income. He introduces the concept of an"airplane book"—a short but impactful book that can be read in a single flight and used as a marketing tool to land more speaking gigs.

If you've been thinking about writing a book but feel overwhelmed by the time commitment, this episode will change your perspective and show you how to get it donefaster than you ever thought possible!

  • 🔹What You'll Learn in This Episode:
    ✔️Why an "airplane book" can be a game-changer for speakers and coaches
    ✔️How to repurpose existing content (blog posts, social media, keynotes) into a book
    ✔️A step-by-step breakdown of how to self-publish quickly onKDP.Amazon.com
    ✔️How to use a book as a marketing tool to land more paid speaking gigs
    ✔️Pricing and cost strategies—how a $3 book can help you book $7,500+ speaking gigs
    ✔️A simple way to add value to your offer (including books as part of your speaking package)

🔹Resources & Links Mentioned:

📌One-Sheet Training & the "Purposeful Keynote" training for Speakers: (Click here:https://mitchmatthews.com/purpose)


📌Self-Publishing Made Easy:KDP.Amazon.com
📌Get a Professional Book Cover:Fiverr.com

💡Action Step: If you've been thinking about writing a book, this is your sign to make it happen—and faster than you ever thought possible!


🎧Listen now and get ready to take action! 🚀

#StayEncouraged #SpeakingSuccess #WriteYourBook

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Encouraging the EncouragersBy Mitch Matthews

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