In this episode, David talks about the power of podcasting, explaining how anyone can leverage one to share their message, share a passion, inspire others, and generate change.

He explains, in detail, how to create an in-house podcast to help you to build the right culture within your business.

KEY TAKEAWAYS

• In the UK, 20 million people listen to podcasts, in America 75% of people listen to them.
• You build rapport and affinity with your listeners through podcasts in a way that you don't through other means.
• In-house podcasts are powerful communication tools.
• It keeps the energy flowing and your company message front and centre.
• Understand who your audience will be.
• Listen to your team and use what you hear to decide which subjects to cover.

BEST MOMENTS

‘It’s a great marketing channel, it's a great channel for awareness.’

‘That really helps you to drive a culture that is well led and full of committed people.’

‘It's important to have a bank of content so that you can launch with more than one episode.’

‘Communication in your organization should be authentic, intimate, and consistent.’

 

EPISODE RESOURCES

https://www.progressivemediainternational.com/

Atomic Habits by James Clear - https://www.amazon.co.uk/Atomic-Habits-Proven-Build-Break/dp/B07J1XQSNK/

High-Performance Habits by Brendon Burchard - https://www.amazon.co.uk/High-Performance-Habits-Extraordinary-People/dp/B076BWKS8P/

 

ABOUT THE SHOW

People with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan, and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life.

 

ABOUT THE HOST

David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started, and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service, and really make a difference.

 

ARTWORK CREDIT

 

Penny Roberts - https://www.instagram.com/penpennypencils_/

 

 

CONTACT METHODS

LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/

Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose

Instagram - https://www.instagram.com/davidcroberts_/

Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334