In this episode of Loan Officer Team Training, I chat with Liz Reese, a talented loan officer and content creator, about her inspiring journey with personal branding and social media. Liz opens up about the strategies she uses to engage with clients, build strong relationships, and why being vulnerable can be such a powerful part of your brand.

We talk about the mindset it takes to succeed in this business and how sharing your personal stories can help you truly connect with your audience. Liz reminds us that success is a marathon, not a sprint, and encourages everyone to show up authentically and be genuinely social online. It’s an uplifting, practical conversation that will make you excited to put yourself out there in a real and meaningful way.

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Follow Liz Reese:

Instagram: @loanladyliz

Website: https://linktr.ee/lizreese

Connect with me:

Listen to this Episode: https://loan-officer-team-train.captivate.fm/listen

My Instagram: @itsireneduford

My LinkedIn: Irene Duford

My Email: [email protected]

Chapters

00:00 Introduction to Personal Branding

06:29 Maximizing Efficiency in Content Creation

11:57 Teaching and Empowering Others

17:55 Standing Out in a Saturated Market

23:53 Engaging with Your Audience

34:37 Content Creation Strategies

40:27 Mindset and Self-Talk

46:11 Vulnerability in Branding

47:32 Building Connections and Community in the Loan Industry

48:28 Introduction and Appreciation