Rob Bernshteyn is the Chief Executive Officer of Coupa Software, a cloud platform for business spend management.

After moving to the U.S. at a young age, what began as an interest in sports memorabilia turned into a profitable venture during middle school and high school to help fund his college education. Rob believes that building high-performing teams begins with hiring people who exhibit true authenticity.

His vision for the future of sourcing is a transition from back-office functions to an executive role reporting directly to the board that aligns business spend with the organization's business goals.