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The Power of Becoming the Face of Your Brand with Taylor Capuano
“You get people to trust you when you share vulnerably. Anytime you can let your personality come through, people will want to root for you”
Special guest Taylor Capuano is the cofounder of CAKES body (https://cakesbody.com/), a brand dedicated to creating alternatives to the traditional bra while supporting women’s health. CAKES was in the top 1% of Shopify stores launched in 2022, has donated thousands of dollars to women’s health causes, and is surrounded by a growing community of supportive women.
Tune in as Taylor shares her experience of using TikTok to make waves in the eCommerce world. She shares her experience with supporting a brand as a spokesperson on QVC, as well as insights on how to monetize and social sell, the importance of being the face of the company, and creating unique content. Hear her advice on building trust through authenticity, and the difference between TikTok and Instagram for marketing. Discover why she doesn’t script videos and how she’s approaching influencer partnerships. Learn about key formulas and frameworks, like The Trust Factor, The Hype Girl Strategy, and Commission Breath. Get ideas for turning this innovative approach into live shopping events that convert. Taylor's journey as a scrappy, female business owner is a testament to the power of social media for eCommerce entrepreneurs. This is a great episode if you’re interested in personifying your brand and feel ready and able to be nimble on social media.
Join the Live eCommerce private community: https://get.estreamly.com/community/
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.
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By Nicolas Bailliache“You get people to trust you when you share vulnerably. Anytime you can let your personality come through, people will want to root for you”
Special guest Taylor Capuano is the cofounder of CAKES body (https://cakesbody.com/), a brand dedicated to creating alternatives to the traditional bra while supporting women’s health. CAKES was in the top 1% of Shopify stores launched in 2022, has donated thousands of dollars to women’s health causes, and is surrounded by a growing community of supportive women.
Tune in as Taylor shares her experience of using TikTok to make waves in the eCommerce world. She shares her experience with supporting a brand as a spokesperson on QVC, as well as insights on how to monetize and social sell, the importance of being the face of the company, and creating unique content. Hear her advice on building trust through authenticity, and the difference between TikTok and Instagram for marketing. Discover why she doesn’t script videos and how she’s approaching influencer partnerships. Learn about key formulas and frameworks, like The Trust Factor, The Hype Girl Strategy, and Commission Breath. Get ideas for turning this innovative approach into live shopping events that convert. Taylor's journey as a scrappy, female business owner is a testament to the power of social media for eCommerce entrepreneurs. This is a great episode if you’re interested in personifying your brand and feel ready and able to be nimble on social media.
Join the Live eCommerce private community: https://get.estreamly.com/community/
Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.