Blockchain is transforming sports, and it's not just about the fans.

Lucy Mills, founder of Ready Sport Global, joins The Spread to talk about how Web3 and blockchain are creating new pathways for inclusion and social impact in sports.

We discuss how blockchain is being used to fund social impact initiatives, particularly for underrepresented groups, and how sports organizations are leveraging these technologies to better engage global audiences.

One of the most inspiring aspects of our conversation was the focus on blockchain’s potential to democratize funding, ensuring that projects with broad community support, not just the biggest backers, get the resources they need.

This is a must-listen for anyone interested in how technology can reshape the future of sports and create positive change for communities everywhere.

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The Spread is produced by Butter Studio.