In this powerhouse episode of All Things Excellence, I sit down with my brilliant, adventurous, and wildly creative friend, Tracey Altman—a marketing genius with a knack for turning everyday products into household names. We talk about revolutionizing the cell phone industry to transforming Wholly Guacamole into a staple in American kitchens, Tracey has mastered the art of storytelling, brand building, and consumer psychology.

We dive into:

• The magic of strategic branding and why it’s the key to long-term success
• Personal vs. Business Branding—how to show up authentically while crafting an unforgettable presence
• The power of creative problem-solving in marketing (including how guacamole became a lunchbox must-have!)
• Why strong leadership and mentoring matter for career growth
• Lessons from working with major brands, celebrity collaborations, and unexpected career pivots

Whether you're an entrepreneur, creative, or just someone who loves a good behind-the-scenes business story, this episode is packed with golden nuggets you don’t want to miss!

Tune in, take notes, and get inspired to elevate your own brand and career!

Connect with Tracey Altman: https://www.linkedin.com/in/traceyaltman/

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