Creating a remarkable brand is not a task for the faint of heart. It requires unwavering authenticity, a fierce dedication to values, and an unrelenting commitment to purpose. Mike Jones, the CEO and Managing Partner of Resound, truly believes in these principles. With an unbridled passion for every client, he leads Resound’s vision, strategy, and business development, relentlessly pursuing building brands that resonate deeply with people. Resound is a brand consultancy providing services that enable organizations to create genuine brands and experiences that strike a chord with people, encouraging their return. In our conversation, we unpack everything about brand management and recognition and why it should be a priority for any professional service business. Mike explains the power behind a brand, what makes a successful brand, and what effective brand alignment means. We also discuss whether personal relationships are still beneficial to a company’s brand, how businesses are no longer location by location, the challenges of creating a brand, and much more. 

Key Points From This Episode: 

• Mike explains why brand recognition is so essential and so powerful.
• Hear an interesting example that demonstrates the power of a brand.
• Discover whether research conducted by consumers influences what they buy.
• The importance of creating a brand in the professional services industry.
• Why a professional service brand needs to be specific.
• We discuss the value of personal relationships in the context of professional services.
• An overview of marketing trends within the professional services industry.
• Why finding your company’s niche is crucial.
• What makes a successful brand and the pitfalls companies should avoid.
• The fundamental aspects of a company’s brand story. 
• Mike’s advice for listeners who want to start improving their brand.

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