This episode discusses an article that highlights the finding of a BBC study on ad retention of podcast listeners and the biggest takeaways. Enjoy!

Articles Mentioned: 

https://www.warc.com/newsandopinion/news/the_power_of_branded_podcasts/42688

 

https://tim.blog/2019/07/11/why-im-stopping-the-fan-supported-podcast-experiment/

 

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