Welcome back to the 100 Degrees of Entrepreneurship, everyone! I’m thrilled to introduce you to yet another excellent podcast guest this week, Brandi Jordan.

In case you didn’t know, Brandi Jordan is the founder of The Cradle Company. A pregnancy and postpartum resource center, where she’s been helping new families grow, adjust, and find balance for almost two decades.

After hearing an NPR segment on midwifery at 19 years old, Brandi cold called a birth center in her hometown of Houston. She asked if they could teach her how to help women through labor. She then took a doula training course, found her life’s calling… and the rest is history!

Brandi holds a BA and child development and a master’s of social work from USC and founded the National Association of Birth Workers of Color in 2018. She has made headlines with high-profile clients like Mandy Moore, Rosamund Pike, Megan Fox and Julia Stiles who praise her approach of combining modern ideas and technology with age-old, wisdom and protocols.

Now over 20 years, and thousands of babies later, Brandi is an internationally-recognized as a Board Certified Lactation Consultant, Pediatric Sleep Specialist, Newborn Care Specialists, Postpartum Doula, and Social Worker. Known as the Baby Sleep Fairy, she finds individual solutions for each family regardless of location and socioeconomic status, allowing them to thrive once her time them is complete.

Brandi just kept dropping so many gems in this episode! Like, it was such a refreshing conversation, one that I hope will help the mompreneurs out there. We talked about her journey when she started her business as a 19-year-old with no children and how she has really shifted her perspective from “Okay, I don’t have kids, but I want to help women through labor,” to “What can I bring to the table?” early in her career. How working with her has transformed her clients’ lives. She also shared her insight about how her living in France and California helped her grow and make the decisions throughout the course of her business.

So, make sure you tune in to learn more about how The Cradle Company was born, the importance of listening to your intuition, amazing baby sleep solutions. Along with some really, really amazing life advice!

“Calm is contagious.” – Brandi Jordan

What you’ll learn in this episode:

• How Brandi serves her clients and how the experience transforms the families she works with
• Why you need to drop that negative self-talk
• Overcoming decision paralysis
• How calmness affects your sense of security
• Harnessing calm and positive energy to live a purposeful life
• Brandi’s insight on regulating emotions vs perfectionism

Links in this episode: 

• Dear Doula by Brandi Jordan on Apple Podcast
• Brandi Jordan on Social Media: Instagram, Facebook, and Pinterest 

More resources to help you find more calm in your life and business:

• How to Create More Space in Your Life (& Scale to 7-figures)
• How to Build A Thriving Team
• One Year Anniversary of 100 Degrees of Entrepreneurship
• Why Your Business is NOT (actually) Your Baby