Are you losing bids because you aren’t certified as a small or diverse business?

Heather Cox is Cofounder and President of Certify My Company, a firm that connects corporations with diverse businesses to create economic value and opportunity.

On this episode of The RFP Success Show, Heather walks us through the five primary demographics for certification, explaining how to know if your business qualifies as small or diverse.

We discuss private sector national versus state government certifications, challenging you to be strategic in the certifications you pursue to grow your business.

Listen in for Heather’s insight on subcontracting opportunities for diverse businesses and learn how Certify My Company can help you win RFPs through certifications!

Key Takeaways  

How Heather’s team serves small and diverse businesses as well as corporations

Why you can’t simply raise your hand and say you’re a diverse business

Why it’s advantageous for a small or diverse business to get certified within a state

Opportunities for small and diverse businesses to subcontract with large corporations that win state bids

5 primary demographics for certification—women, minority, LGBT, veteran and disability owned

The private sector national certifications available to small and diverse businesses

How long it takes to get certified through national organizations vs. state governments

How certifications can help grow your existing business and land new contracts

How corporations benefit from robust supplier diversity programs

How to know if your business qualifies for small or diverse business certification

How the lack of a certification can be the reason you lose a state contract

The benefit of getting help from experts like Certify My Company 

Connect with Heather

Certify My Company

Certify My Company on Instagram

Certify My Company on TikTok

Diversity Masterminds

Email [email protected]

Connect with Lisa

Lisa’s Website

Lisa on Twitter

Lisa on Facebook

Lisa on LinkedIn

The RFP Success Company on YouTube

The RFP Success Company on LinkedIn

Subscribe on iTunes

Email [email protected]

Resources 

Heather on RFP Success Show EP003

WEBENC

NMSDC

DBE Program

Disability:IN

NaVOBA

NVBDC

NGLCC

8(a) Business Development Program

WOSB

Heather’s Missed Opportunities Video

Get on the RFP Success Accelerator Waitlist

Book a Call with the RFP Success Company

Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek

The RFP Success Book by Lisa Rehurek

The RFP Success Institute

RFP Success Audit Service [email protected]