What if a manufacturer treated data with the same care it gives raw timber? We sit down with Shelly Johnson, Window Technology Manager at Sierra Pacific, to unpack how a seed-to-window business turns sawmill precision and cogen efficiency into a blueprint for data, cloud, and AI. Shelly shares why step one is always capture, because without clean, historical data, you’re just guessing, and how that discipline scales decisions across quoting, pricing, and production in the window and door world.

Topics covered:
• Treating data capture as step one for decisions
• Seed to window integration and waste reduction
• Sawmill optimization and cogeneration energy reuse
• Paradigm’s journey from spreadsheets to the cloud
• Serving dealers, retail, and direct channels
• Hiring for data science and AI readiness
• Building pipelines, governance, and common fields
• Coaching teams with a growth mindset
• Moving fast to stay ahead of competitors
• Parallels between music, flow, and team delivery

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