blockbuster baseball flicks, not for 99.9% of small businesses. On

this edition of “Deal Talk,” you’ll learn about the most important

benefits of a well-crafted PR campaign to your business, and the

essential components no PR campaign should be without. Also, you’ll

find out about the correlation between improved business valuations

and intelligently executed PR when we welcome guest expert Debra

Vilchis, chief operating officer at Fishman Public Relations in

Chicago.