In the inaugural episode of Xaxis’ “People of Programmatic” podcast, Xaxis global CEO Nicolas Bidon interviews Ogilvy U.K. CEO Michael Frohlich on the topic of “creativity.”   

In this episode, we discuss:

• Brilliant creative drives emotion.  
• Great creative works in any channel, including programmatic.  
• Real-world examples show what great creative executions can do with cutting edge technologies.  
• Integrating the work of creatives, strategists, technologists, and data scientists makes everyone’s work more effective.  
• It can be complex to execute creative strategies in digital. But sometimes it’s rather simple.  
• Optimizing creative and targeting drives real ROI.