On this episode of Totally Radvertising, Dallin and Damian are joined by Alex Mospanyuk, the head of marketing at Luminous. Tune in as Alex shares her insights on how working for a company that truly values investing in creative efforts can make all the difference in marketing success. They discuss the challenge of producing engaging content that resonates with audiences, versus creating uninspiring filler material in an oversaturated market. Alex also offers valuable advice for founders looking to discover their brand's voice and connect with their audience. Plus, they explore Alex's creative process at Luminous and how they measure marketing impact through attribution. You don't want to miss this episode!

0:00 Intro
1:00 Advertisement review
11:40 Alex's background in marketing
21:50 Creative decisions
25:57 Advice for founders
31:14 Creative process
33:44 How they measure attribution

"Be super loud about what you're doing and the results you're bringing in so no one can deny the impact you're having on the business. Otherwise, you're going to end up as a task rabbit." 14:45