Ever wondered how a simple idea during physiotherapy school turned into a thriving podcast? Curious about how to make the most of your time and skills to achieve your goals?

In this episode of Healthcare Hacks and Connections, Nate welcomes guest Dalton Laino, a business owner, runner, and coffee lover who is currently focused on building The Movement Physio & Performance to empower people to take control of their health. Dalton shares the origin story of his podcast, PT Coffeecast, explaining that he and his business partner, Will, started it while they were in physiotherapy school. They wanted to use the podcast as a platform to discuss and improve the profession.

Also, in this episode, Dalton discusses how the podcast has evolved over time and its initial purpose of bridging the gap between student learning and current industry trends in healthcare. Overall, the episode highlights the evolution of social media usage in business. It underscores the importance of utilizing social media as a tool for self-expression, communication, and attracting the right audience, rather than solely focusing on going viral. Nate and Dalton encourage listeners to prioritize tasks, acquire necessary skills, and make the most of their time to achieve their goals.

They will touch on such topics as

• The start and inspiration of PT Coffeecast, transitioning the podcast from an interview-based to a podcast-based approach: “The mission of the movement is to change the way people feel about healthcare, including the industry and clinicians.”
• Mentorship and audience demographics, transitioning Instagram brand to business, and the difference in how social media influence Canada and the USA.
• Using social media effectively by connecting with people in multiple realms, owning The Movement Physio & Performance, and bringing a different flavor to the business.
• The importance of details and progress photos for your business, and learning from the mentorship and moving forward: “The timing of the mentorship makes sense, and it takes a while to accept that you may not be ready to do what you really want to do yet.”
• Revenue and profit goals, YouTube podcast world evolution, and how often they plan out mentorship.
• Captioning for social media, understanding and empathizing with others, and never being afraid to put in the work.

Hack: “When it comes to partnerships or collaborating with brands, I think the most important thing is something that we've always done is just making sure that that business, that person, that company aligns with your values and you align with them.” Dalton Laino

Reach Out to Dalton:

Listen to his Podcast- PT Coffeecast:

• Apple Podcast: https://podcasts.apple.com/us/podcast/ptcoffeecast/id1336306312
• Spotify: https://open.spotify.com/show/2xHwo1hgZG1Kq4aOwKhrIT?si=BpBQWZpIToyVbNlTQVcoFA

Instagram: 

• @ptcoffeecast
• @themvmtpts

Reach out to Me:

Instagram: @thepodcast_doc

Facebook: www.facebook.com/nate.navas