There are so many ways you communicate with your customers. We still use email for our sites and online stores, chat has evolved over the years, and lurking behind the next corner is AI.

And then there is texting.

In today’s show I had the chance to chat with Ian Li from Zipwhip. Our topic?  Texting. And what fascinated me is that this is a medium we are already comfortable with. We use it day in and day out on mobile. In fact, it’s a form of communication we use a lot. For many people, it’s the easiest way to communicate with others. And studies find that in a lot of cases, it’s the least obtrusive. And it’s faster for both the consumer and the business.

Listen in as we talk about this medium and how it may be the piece missing in your online sales strategy.