What does it really mean to “buy local” in 2025? In this episode of the All Comfort Services Home Comfort Zone, host Theresa sits down with Meghan Stern, Interim Executive Director of Dane Buy Local, to unpack how the organization has evolved from a “shop local” campaign into a purpose-driven connector for locally owned businesses across Dane County Wisconsin and beyond.

You’ll hear how Dane Buy Local helps members make meaningful connections with decision-makers, supports workforce and trades initiatives, and tackles big-picture “systems work” like strengthening local food infrastructure (including cold storage solutions) and expanding access to shared resources. Meghan also shares practical ways consumers and business owners can get involved—and why telling your story about great local service matters more than you think.