Most marketers and founders know they need media exposure—but few understand how PR actually works or how to use it to drive real results. In this episode of What the Frac? Live, we sit down with Brett Farmiloe, founder of Featured.com, to break down a smarter, faster, and more accessible approach to media coverage and thought leadership.

Brett shares how he built a double-sided marketplace that connects experts with journalists—and why smaller, niche publications might deliver more ROI than big-name logos. We explore how to turn quotes into SEO wins, how to activate your entire team (not just the founder), and how to use expert commentary to support sales, marketing, and even fundraising.

👀 What You’ll Learn:

• Why traditional PR is broken—and how to simplify it

• How Featured.com helps experts get quoted and discovered

• The power of niche media vs. mainstream logos

• How to use PR content in your SEO, sales funnel, and investor decks

• Tips for marketers, business owners, and agencies to start today

🎯 Whether you're a CMO, fractional marketer, or founder looking to boost your brand’s visibility, this episode delivers actionable insights without the fluff.

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