Good Storytelling taps into emotions. Making the audience connect with the narrative is crucial. We all know why storytelling is paramount, but the question is how to tell an impactful story. To talk more about the art and science of storytelling, and the concept of the story arc, we are joined today by Partha Sinha, President of Bennett and Coleman. Tune in now and make sure not to miss out on the top storytelling books recommended by Partha.