Kristina Stubblefield reveals the power of email marketing in this episode, which can not only help nurture client relationships but also establish you as an authority in your industry.
 
"Email marketing is 40 times more effective than social media in helping your business acquire new customers."
 
With over 14 years of being an email marketing software partner, Kristina Stubblefield, has seen firsthand the effectiveness and how much it has evolved. Email marketing is a great way to build the know, like and trust factor with potential clients and allows for substantial brand recognition. According to 80% of professionals, email marketing drives customer acquisition and retention. With email marketing, it's important to use a software that tracks the number of people who open the email and click on the links. To get the most out of your efforts, businesses should have a strategic marketing plan that incorporates email marketing. 

In this episode, you will learn the following:
 1. Email marketing is 40 times more effective than social media in helping your business acquire new customers.
 2. According to 80% of professionals, email marketing drives customer acquisition and retention.
 3. Email marketing can be used to build relationships and brand recognition for the future.
 
 Resources:
Join My Free Facebook Group for Wedding Professionals: http://www.facebook.com/groups/wedprocommunity/
Software & Tools: https://kristinastubblefield.com/resources

Chapter Summaries:
[00:00:02] – Kristina Stubblefield is talking about email marketing on WedPro Business Solutions. She has been a partner of email marketing software since 2008. Email marketing is 40 times more effective than social media in helping your business acquire new customers. According to 80% of professionals, email marketing drives customer acquisition and retention.

[00:05:25] - Most of the time, businesses don't follow up with the list they got from wedding show or any existing client or lead lists. It's important to use an email marketing software that tracks the number of people who open the email and click on the links. Kristina explains how to use email marketing to build relationships and brand recognition for the future. She advises people to create a strategic marketing plan for their business and follow up on their leads with a follow-up emails.

Connect with Me:
Website: https://kristinastubblefield.com/
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LinkedIN: https://www.linkedin.com/in/kristina-stubblefield-057074a/
Facebook: https://www.facebook.com/kristinastubblefieldpage

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