Why can you find hundreds of reviews for a $15 phone case but almost none for enterprise software costing hundreds of thousands? Hosts Josh Carlton and Joe Miller explore the quiet revolution happening in B2B purchasing with Amanda Johnson Hyland (Spotlight) and Victoria Blackwell (G2). Discover how 3+ million user reviews are democratizing business intelligence, revealing market gaps traditional analysts miss, and why peer feedback now rivals expensive analyst reports. Learn from real case studies showing how review data exposed critical product issues, identified untapped market segments, and guided strategic decisions. The future of B2B buying looks surprisingly consumer-like.

Resources

• Spotlight Blog: "Three Powerful Ways G2 User Data Shapes Smarter Market Strategies"
• Victoria's Latest: "G2’s ‘AI Marketing Mind’ Report: How to Scale Your Marketing with AI"
• Connect with Victoria on LinkedIn