Lyn Askin shares his journey from running a marketing agency to embracing the EOS framework after a life-changing health scare. He discusses the importance of having a clear vision, the right team, and the need for a structured approach to business growth. The conversation delves into the significance of aligning core values, delegating tasks, and recognizing when to seek help from an EOS implementer. Lyn emphasizes that successful businesses solve problems at their root and continuously strive for progress.

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