In this episode, Augie Johnston and Grant Ball discuss the concept of evergreen content on YouTube, explaining its significance and how it differs from trending content. They explore various types of evergreen content, including educational, timeless topics, and entertaining videos. The conversation also covers strategies for creating effective evergreen content, emphasizing the importance of quality and consistency. Finally, they provide actionable tips for aspiring creators looking to leverage evergreen content for long-term success on the platform.

Takeaways

• Evergreen content generates views for years after upload.
• It differs from trending content, which has a short lifespan.
• Evergreen videos are reliable and consistent sources of views.
• Quality is more important than quantity for evergreen videos.
• Timeless topics tend to perform best as evergreen content.
• Educational and tutorial videos are great examples of evergreen content.
• Trending videos can serve as advertisements for evergreen content.
• A mix of 80% evergreen and 20% trending content is recommended.
• The YouTube algorithm favors videos with good watch time.
• Believing in your ideas is crucial for content creation.