Technology has transformed how we connect but it has not replaced the power of finding the right connection.

In this episode of Minutes With Mike, Donetta Allen, President at Bobbie, reflected on how much the PR and influencer landscape has evolved. From flipping through magazine credits to identify journalists to now leveraging advanced digital tools, the process has become faster—but not simpler.

As Donetta shared, the real magic still lies in finding the storyteller who truly understands the brand’s essence. Whether through traditional media or influencer partnerships, that authentic alignment remains the key to meaningful brand storytelling.

At PIMS, we see this truth every day. Technology opens doors, but it is human connection that builds resonance.

As leaders in beauty and lifestyle, how are you using both technology and intuition to find the right voices for your brand stories?