In this first episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Kat Yon of Harness Consultancy. Kat is one of Australia’s most experienced marketers when it comes to B2B Partner ecosystems and in this interview, she explains how partners and vendors should be treating each other if they want results.  

The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 wildly different answers. 

Here are some of our favourites from our interview with Kat Yon: 

• What's the one career move you wish you could go back and undo?
• What’s the one thing in this industry that has gone on for too long and needs fixing? 
• What’s the one question you’d ask an agency if you knew you’d get the truth?  
•  What’s a long-held belief about marketing that you no longer hold? 
• How different are you in ‘work mode’ compared to when you’re off the leash? 

Kat Yon has over 20 years experience in the B2B tech marketing industry, including stints with HP and Acer. In her current role as CEO of the Harness Consultancy, she is known throughout the industry as ‘The MDF whisperer’. If you want to see how she helps specialist partners unlock more than just funding assistance for better go-to-market results, be sure to check her out at Harness Consultancy.

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn. 

Thanks for listening!

If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com