Food founder Gregory Vetter shares the raw, unfiltered story behind Tessemae's salad dressing- an idea sparked by stolen dressing to becoming a national brand that pioneered the clean eating movement to the eventual business challenges that tested his resolve.

Key takeaways you'll walk away from the episode with:

• Practical strategies for questioning and reinventing industry "standards" that everyone else accepts
• A proven framework for staying directly connected to customers (hint: it's not focus groups)
• How to implement a "Most Important Goal" system that aligns your entire team and drives growth
• Critical insights on investor relationships and what Greg would do differently
• Real-world wisdom on balancing innovation with operational excellence

Whether you're launching a food brand, scaling your CPG company, or simply need the courage to challenge conventional wisdom in your industry, Greg's candid account provides both inspiration and practical tools to navigate your own entrepreneurial journey. His lessons come from both spectacular successes and painful setbacks—making this episode essential listening for anyone building something meaningful against the odds.

Grab Greg's book Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success

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