"The Power of Habit" by Charles Duhigg explores the science behind habit formation and how it affects individuals, organizations, and society as a whole. The book examines the neurological basis of habits through case studies of individuals with various conditions, including amnesia and sleep disorders. It then expands its scope to analyze the impact of habits within organizations, showcasing how companies like Alcoa and Target utilize habit formation to achieve success in their respective industries. Finally, Duhigg concludes by emphasizing the power of choice in habit formation, arguing that individuals can consciously change their habits by understanding their triggers and rewards.