With 45% of consumer decisions made as a result of habits we kick off the New Year, and our first podcast, with a discussion on habits where we are joined by the author of The Choice Factory, Richard Shotton, and Total Media’s Head of Behavioural Planning, Will Hanmer-Lloyd. Helping to form habits amongst your target audience can be the success or failure of your product. In this podcast, learn how the application of behavioural science can make your brand the default choice for your target customers.

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