Starting a business is hard enough. Imagine starting a business within an established, international company? That was the case for Michele Gay and Madison Mallardi. The aunt and niece duo are the creators of LimeLife by Alcone, a cosmetics company whose direct sales business model empowers and equips other entrepreneurs to achieve their goals and dreams. The dynamic pair talks to host John Rebecchi, Ph.D. (M.B.A. ’83) about building a family business, why grit is important, and the power of honesty.