Welcome to this episode of "The Power of Imagery: Your Park's Visual Story" where we explore how intentional visuals turn curiosity into ticket sales. Join us for an informative episode of "Live with Sondra" featuring Stephanie Tassone, Founder of Stephanie Tassone Creative, whose design, photography, and map artistry help attractions craft cohesive visual stories across web, social, and on-site touchpoints.

In this session, Stephanie and Sondra will dive into:

• Building a Reusable Content Bank: How a single, well-planned shoot day can fuel seasons of high-impact photos and short-form video.
• Social That Converts: Why consistent posting, behind-the-scenes staff moments, and guest interactions outperform static content.
• Maps as Brand Story (Not Just Wayfinding): Turning park maps into clear, delightful, accessibility-minded visuals that set expectations and reduce friction.
• Show, Don’t Tell Upgrades: Using quick videos for cabanas, party rooms, and amenities to answer pre-visit questions and elevate perceived value.
• Accessibility by Design: Practical ways to reflect routes, proximity, and services in maps, pages, and an on-site accessibility menu.

Tune in for an exciting session on using photography, video, and maps to align guest expectations, boost engagement, and keep your brand top of mind!

Connect with Stephanie Tassone on LinkedIn:

Connect with Sondra Shannon on LinkedIn: https://www.linkedin.com/in/sondrashannon/

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