Jeff Beringer, the newly appointed Chief AI Officer at Golin, holds a B.S. in Journalism from The University of Kansas. His career in digital and social media strategy spans over two decades, including pivotal roles at Weber Shandwick and Golin, where he now leads the agency’s transformation into a fully AI-integrated entity.

In this episode of MYW, Oskar sits down with Jeff to discuss his personal approach to creativity. They explore how a lifelong curiosity has led Jeff to his current role, what it truly means to be a Chief AI Officer, and how AI technology is transforming Golin’s operations as an agency.

Jeff reflects on past technological revolutions, discussing the complexities, successes, and missteps along the way. With a clear optimism towards AI, Jeff discusses the enduring importance of human creativity and how AI can empower us by freeing up time to focus on more fulfilling and joyful work.

Chapters

00:00 Introduction

2:45 Jeff's Background and Role as Chief AI Officer

11:30 Previous Paradigm Shifts and Approaches

26:50 The Age of AI and its Impact

31:20 Approach to AI at the Agency

35:12 Collaboration and Partnerships for AI Use Cases

43:16 AI's Role in Making Work Better and Faster

46:25 Proving the Business Impact of AI

48:43 Evolving Skill Sets in the Industry

56:34 Generating Immersive Content with AI

01:01:50 Golin's AI Model

01:06:00 Jeff's Top Media Recs

References

Ben’s Bites Newsletter

The Artificial Intelligence Show

Evolving AI

Wondercraft - AI audio editor to easily create podcasts, ads, audiobooks, and more by simply typing.

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