In this episode of the 0 to 5000 Podcast, host Drew McClure sit down with Anna Crowe, the founder and CEO of Crowe PR, to discuss her journey from a CPA at Deloitte to running an award-winning public relations agency. Anna shares her strategic approach to scaling her business over the past decade, the pivotal moments that shaped her career, and how her financial background became a competitive advantage in the marketing world.

Anna’s agency specializes in public relations for mid- to large-size consumer goods, healthcare, technology, and hospitality brands. Her emphasis on leadership development, a creative yet data-driven approach, and the importance of understanding customer needs has helped Crowe PR achieve national recognition. The conversation delves into entrepreneurship, the challenge of building scalable processes, the importance of core values in hiring, and leveraging an integrated PR strategy to drive business growth.

Anna also touches on the evolving role of PR, the importance of media relations, and how to build lasting relationships with clients and customers. With insights into hiring for cultural fit, creating effective business systems, and managing the ever-changing landscape of PR, this episode is packed with valuable lessons for both aspiring and seasoned entrepreneurs.

1. The Power of a Financial Background in PR: Anna’s knowledge of numbers and strategy provided her with a unique edge in growing Crowe PR by applying data-driven insights to creative marketing.

• Anna Crowe on pivoting to PR: "I loved numbers because they make sense, but I also love creativity. I found my passion in public relations, where I could blend both."