Words mean things. This was our unofficial motto when I was a Psychological Operations.

One of the mystical "secrets" to good marketing is the power of copywriting. Copy is, simply put, the words that you will use to try to influence and sell to your target audience.

Getting started in copywriting isn't difficult. Rather it can be very helpful to take the deliberate steps to beginning to refine your ability to talk about your brand.

We cover copywriting consistency, tricks to capture a natural voice, and getting started writing headlines.

And I introduce a new segment on the show where I share books, podcasts and other resources that will be valuable in your entrepreneurial journey! This week we are talking about "Dotcom Secrets" by Russell Brunson