Behavioral science underlies each of the important decisions we make – and the complex world of patient access is no exception. This month, Founder and Executive Director Elizabeth Woodcock sits down with Clara Doan, Senior Director of Patient Access at UMass Memorial Healthcare, and Chris Profeta, MPH, Senior Director of Research at the Patient Access Collaborative. Our panel of experts explore key concepts in behavioral science like recency bias, active commitment, and the framing effect, offering actionable strategies for healthcare leaders to drive meaningful improvements in patient access.