In this episode of the Patient Pipeline Blueprint podcast, host Elizabeth Bucher discusses the importance of Local SEO for dental practices. She explores three main strategies for dominating local search results: optimizing your Google My Business (GMB) profile, obtaining local citations, and targeting the right keywords. Elizabeth articulates the significance of a well-optimized GMB profile in attracting local patients, highlighting the necessity of accurate business information, engaging visuals, and interacting with online reviews. She also explains the role of local citations in improving search rankings, recommending practices to list themselves on credible directories and assure consistency in their contact details across platforms. Elizabeth then delves into the cornerstone of SEO: keyword targeting. She advises keyword research and judicious integration into websites, and mentions the benefits of local schema markup. The podcast encourages dental practices to utilize these SEO strategies to convert online searches into actual patients, enhancing their local visibility and credibility.