In this episode of the Local Marketing Lab, Ben Fox, the President of ProNexis and head of Customer Experience at Five Star Franchising shares his expertise on the power of localized content and creative in driving local business growth. With experience in sales, marketing, and customer experience across multiple industries, Ben offers a fresh perspective on how businesses can differentiate themselves and outperform their competitors in today’s digital landscape.

Here are some topics discussed in the episode around localized content and creative:

• Strategies for creating authentic, value-driven content that positions your business as a trusted resource
• The role of social media and community groups in building local brand awareness
• Sharing behind-the-scenes processes and expertise with your audience
• The importance of customer experience in complementing marketing efforts
• Tracking and optimizing localized content and creative through A/B testing and data analysis

Resources

• Connect with Ben Fox on LinkedIn.
• Learn more about ProNexis.
• Learn more about Five Star Franchising.
• Learn more about Five Star Marketing Service.
• Watch a webinar about the recent FCC changes for lead gen.

Other shout-outs

• Rehrig Pacific — supply chain solution that Ben previously worked at.
• Scott Abbott — founder of ProNexis.
• Spaulding Decon — a biohazard cleanup company with amazing lead generation content.
• Blue Bell ice cream and Tillamook.
• Check out Five Star Franchising’s brands: Bio-One, Bath Solutions, Gotcha Covered, Mosquito Shield, 1-800 Packouts and 1-800 Textiles.