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Did you know the very thing you love to create is also the key to growing your business, attracting dream clients, and standing out as an expert? In this episode of You Are The Magic, Christine DeHerrera shares how long form content—like articles, newsletters, podcasts, and even childhood essays—became the foundation of her thriving business. From writing poems about horses as a kid to landing PR clients on national television, nearly every major opportunity in her career has stemmed from long form content. And yes, it still works—especially now.

Christine reveals how her passion for storytelling turned into visibility, credibility, and income—and how the same is possible for you. Whether you’ve got a book idea, a blog you’ve neglected, a podcast on your heart, or a newsletter waiting to come alive, this episode will inspire you to go all in on your creative work. She also shares the three biggest reasons long form content still works—and why it’s so much more fun than just chasing trends and algorithms.

If you’re ready to create a magnetic body of work that positions you as a leader and opens the door to unexpected opportunities, this episode is your invitation to begin.

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Thank you for listening and just remember, you are the magic!