Sign up to save your podcasts
Or
Share The power of machine learning | Oliver May from Streetbees
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The power of machine learning | Oliver May from Streetbees
Streetbees are transforming the way brands do research. Through a global community of 2.6m users or 'bees', each armed with a smartphone app - Streetbees are able to carry out unique in the moment research when a user is purchasing or using a product, transforming the richness and timeliness of the insights.
In this episode Oliver May, Co-Founder and COO of Streetbees explains how they use techniques such as machine learning to analyse rich, qualitative data and turn it into actionable quantitative insights.
View all episodes
By BarclaysStreetbees are transforming the way brands do research. Through a global community of 2.6m users or 'bees', each armed with a smartphone app - Streetbees are able to carry out unique in the moment research when a user is purchasing or using a product, transforming the richness and timeliness of the insights.
In this episode Oliver May, Co-Founder and COO of Streetbees explains how they use techniques such as machine learning to analyse rich, qualitative data and turn it into actionable quantitative insights.