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In this episode of Power the Network, host Tim Locker sits down with David Gordon, founder of Channel Marketing Group, to dive into the evolving landscape of marketing and sales in the electrical and HVAC industries. David shares his insights on what it takes to create demand, the role of marketing in building brand preference, and the strategies reps and agencies can employ to stay ahead in a rapidly changing market. From leveraging AI to fostering generational collaboration in the workplace, this conversation offers valuable takeaways for anyone looking to enhance their business's performance.

Whether you're a sales rep, a distributor, or a manufacturer, this episode is packed with actionable advice on how to implement effective marketing strategies, drive growth, and prepare for the future of the industry.

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Hosted by CBM's own Vice President of Broadband, Tim Locker, Power the Network is bringing industry leaders to your feed every other week. One minute, you'll dive deep into products and innovative new processes. The next minute, you'll be learning timeless principles to equip you in your career. At CBM, we are powered by ownership, and we're bringing the same energy into podcasting with Power the Network.