Mums are responsible for $132 billion in spending in Australia every year (GlobalData Insights, 2011).

They are the purchase decision-makers for an incredibly huge range of products and services. Mums not only purchase for themselves, they are generally the ones who are purchasing things for their kids, their husbands and even some of her extended family. 

So how does your small business tap into this incredibly potent purchase power?

Enter Katrina McCarter; founder of marketing and research consultancy Marketing to Mums.  Katrina is an amazing Marketing Strategist, a best-selling author, speaker and Business Advisor, who specialises in helping business owners and brand sell more effectively to the world’s most powerful consumer, Mums.

Honestly, you would be hard-pressed to find anyone else that understands the consumer behaviour of Mums better than Katrina, so of course, she has an abundance of great information to share with you all in this chat.

We talk about the value of the Mum economy to businesses, how Mums are using social media and other technology. Katrina tells us what mistakes we can avoid when it comes to marketing to Mums and touches on some of the differences between Mums based in different locations around the world. Plus, one of Katrina’s latest research projects was around how Mums are feeling and what they are getting up to in isolation and she generously shares some of her key findings of her ISOMUMs report. 

You can connect with Katrina here:

Links:

www.marketingtomums.com.au

www.marketingtomums.com.au/book

www.marketingtomums.com.au/podcast

https://www.linkedin.com/in/katrina-mccarter/

www.facebook.com/marketingtomums

[email protected]

Join us in the How to do Marketing group in Facebook.

Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/ 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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