Abby interviews Amy Wigler, Vice President of Multiplatform Marketing and Content at PBS. Amy discusses the surge of analytics tools in marketing – and how the strongest marketers know not only how to leverage these tools, but when to take risks against them.

"The Power of Media: Using Data and Big Ideas to Change The World" with Amy Wigler

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.

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"The Power of Media: Using Data and Big Ideas to Change The World" with Amy Wigler

"The Power of Media: Using Data and Big Ideas to Change The World" with Amy Wigler