In this episode of the Multilingual Content Podcast, Farokh Shahabi, CEO of Formaloo, shares insights into his B2B SaaS startup journey. Formaloo, launched in 2020 in Tallinn, Estonia, empowers businesses to create applications without coding using a drag-and-drop interface. Farokh discusses the challenges and successes of their international expansion, particularly their unexpected growth in the US market. He emphasizes the importance of following customers' needs and adapting strategies accordingly. Farokh also reflects on lessons learned and what he would do differently if starting over. Join us for an inspiring conversation about entrepreneurship and global business growth​