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Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring.
Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry.
Chapters:
Get in Touch with Erica:
Erica's Email
Erica's LinkedIn
A Direct Solution Website
Mentions:
The Nonprofit Alliance
Harvey McKinnon
Ken Burnett
Sean Triner
Julia Campbell
The Bridge Integrated Marketing & Fundraising Conference
More About Postalytics:
Postalytics Website
Subscribe to our YouTube Channel
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring.
Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry.
Chapters:
Get in Touch with Erica:
Erica's Email
Erica's LinkedIn
A Direct Solution Website
Mentions:
The Nonprofit Alliance
Harvey McKinnon
Ken Burnett
Sean Triner
Julia Campbell
The Bridge Integrated Marketing & Fundraising Conference
More About Postalytics:
Postalytics Website
Subscribe to our YouTube Channel