In this episode, Dan is joined by Marketing Consultant Jenna Chouinard and Account Executive Chelsea Heary, both from Netrio (formerly PCA Technology Group). Jenna and Chelsea discuss the importance of a multi-channel strategy for successful event marketing. The conversation covers how they collaborate to ensure alignment across channels, from content creation to timing. They take us behind the scenes of a recent event, outlining pre-event promotion strategies and how they used various channels to drive engagement. Post-event, they share their follow-up tactics for maintaining momentum and engaging attendees. Wrapping up, they reflect on key lessons learned and offer valuable advice for MSPs planning similar campaigns, emphasizing the need for consistency, flexibility, and strong audience connection.