What if you could capture your entire personal brand in just One Word? In this enlightening episode of Modern Wisdom, Dawn Ricci sits down with Rich Keller, a globally recognized speaker and personal branding expert who left a 25-year corporate career to help people unlock their identity and purpose, one word at a time.

Rich shares how he developed his One Word Personal Branding philosophy after working with powerhouse brands like Nabisco, Cadbury, Kraft, and Godiva. Now, as The CATALYST, he’s transforming how students, entrepreneurs, and leaders see themselves and show up in the world.

In this motivating and transformational conversation, Rich shares:

✨ What makes One Word branding so powerful and personal

✨ Why traditional resumes and achievements aren’t enough anymore

✨ The story of how his son’s One Word helped him get into Cornell

✨ How to find clarity and direction when you feel stuck

✨ Why personal branding is not about ego, it’s about impact

Whether you're launching a brand, making a life pivot, or simply trying to rediscover who you are, this episode will help you dig deep, define your core value, and start showing up with purpose.

🎥 Don’t miss Rich’s TEDx talk and discover how one word can change your life.

🌿 About Dawn Ricci

Dawn Ricci is a spiritual mentor, healer, psychic, and medium dedicated to helping individuals reconnect with their personal power and awaken deep healing. Through her podcast, Modern Wisdom, Dawn shares spiritual insights into health, wellness, relationships, and personal transformation to guide others toward inner freedom and a purposeful life.

📍 Connect with Dawn Ricci:

📸 Instagram: https://www.instagram.com/thisisdawnricci

🎵 TikTok: https://www.tiktok.com/@thisisdawnricci

📘 Facebook: https://www.facebook.com/dawnricci.psychicmedium

🔗 Twitter X: https://x.com/dawnricci11?s=21

🔗 Youtube : https://www.youtube.com/channel/UCM7fVYE9h3LMOLuxgbNs9lA

✨ About Rich Keller

Rich Keller is a former Fortune 500 brand marketing executive turned keynote speaker, personal brand strategist, and TEDx presenter. He helps people identify their core value, their One Word, to confidently craft a bold and clear identity in life and business. His mission? Transform one million lives, one word at a time.

📍 Connect with Rich Keller:

🌐 Website: therichkeller.com

🎥 TEDx Talk: https://therichkeller.com/tedx/

📸 Instagram: https://www.instagram.com/richskeller/

📘 Facebook: https://www.facebook.com/therichkeller/

🎵 TikTok: https://www.tiktok.com/@richskeller

🔗 LinkedIn: https://www.linkedin.com/in/richskeller/