Dan Cullen-Shute is the CEO & Founder at Creature, as well as being the CEO of White Crow, and a member of Forbes Agency Council and the IPA iList. In this compelling episode Dan talks about the potency in combining stubbornness with positivity, and in always believing that 'something magical is about to happen'. He describes the importance of 'intelligent misbehaviour', of self-awareness as a leader, of hiring people who are better than you and then getting out of the way, and of balancing consistency with flexibility in the age of hybrid working.

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