This week’s informative episode brings to light a few prominent themes in the world of packaging. We will discuss the power of packaging and its role in MARKETING.

The Power of Packaging and Marketing Success

Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.brbr
We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.brbr
Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.

Business

Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.brbr We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.brbr Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.

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The Power of Packaging and Marketing Success

The Power of Packaging and Marketing Success