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In this episode of The Wireless Way, host Chris Whitaker welcomes back Greg Plum, a seasoned expert in channel strategy and ecosystem development. Chris and Greg discuss the evolution of technology partnerships, with Greg sharing his vast experience in the communications and IT channels, and his role in Partnernomics. Greg explains the importance of alignment, effective strategies, and the science of partnering to build successful alliances. Tune in for a deep dive into what makes a successful partner program, the significance of ecosystem strategies, and valuable insights into modernizing your approach to partnerships.

00:00 Introduction and Welcome

00:56 Greg Plum's Journey

03:51 The Concept of Partnernomics

05:29 Ecosystem Strategy Explained

08:53 Challenges in the Channel

12:07 Partnernomics Framework

19:16 The Importance of Strategy

23:04 Final Thoughts and Wrap-Up

https://partnernomics.com/greg-plum/

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