The Unconventionalists with Mark Leruste

#123 The power of partnerships with Fran Boorman

08.06.2019 - By Mark LerustePlay

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Today’s guest is Fran Boorman, Co-Founder and CEO of Goal 17, an award winning mission driven business, who believes there isn’t a problem a partnership can’t fix. 

After an unlikely meeting with Keith Mabbutt, an ex-footballer and founder of The Street Soccer Foundation, Fran and Keith decided to partner up and create Goal 17 to put an end to youth homelessness through the power of football. 

Turns out, business for good, is good for business. 

That’s right, weeks after launching Goal 17, the company won one of Dragon Den’s Theo Paphitis' SBS Business awards, beating 370,000 other entries. 

But the awards didn’t stop there. 

After just five months old, Goal 17 went on to be recognised as having the number one sport mentoring programme in the UK, winning at the prestigious National Mentoring Awards. 

What’s even crazier, is that Goal 17, through the Street Soccer Foundation, have managed to partner up with a series of Premiere League football clubs, including West Ham United FC and Liverpool FC, to tackle youth homelessness and provide companies with a pioneering mentoring programme for their employees. 

The impact of their work is remarkable and I dare you to watch their intro video and not get emotional. Seriously, good luck with that… 

Oh, and following her recent social media campaign, #PurposeOverPouts, calling out influencers to use their reach to make a positive difference, Fran was named the UKs number one Influencer by Global Woman. 

This is an incredible story of hope, perseverance and a powerful reminder of why no impact is an island. 

I hope you enjoy this very special interview and I can’t wait to hear what you got out of this week’s episode of #TheUnconventionalists podcast! 

PS: Fun fact - the name Goal 17 is inspired by the United Nations’ Goals for Sustainable Development. The 17th goal is about creating partnerships and collaborations for effective positive change which according to Fran’s website, embodies Goal 17's mission.

Enjoy!

Mark

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